Research programmes
Building a research capability, or taking scientific
responsibility for one that already exists. What is worth asking,
how to ask it, and the oversight that keeps a programme answering
the question as it runs rather than drifting off it.
Experimental design and analysis
Designing studies that can actually answer the question put to
them, and analysing what comes back. Neurophysiological data is
easy to collect and easy to over-read; most of the work lives in
the distance between those two things.
Advisory relationships
Standing scientific counsel to industry partners — over time,
across whatever comes up. Including interpretation and reporting
when a result has to be understood by people who did not run the
study.